October
Marketing Tip
Any time you can offer
a service to your community, you make yourself more valuable. People
moving into your neighborhoods from other farm areas may know the
city, but may not necessarily know the best locations for dining,
shopping, entertainment, etc.
Conduct a “best of” survey of your farm area. Ask your
readers to choose their favorites from businesses you list in your
paper. Ask them to respond to you via mail or email. Set a deadline
and publish the results in your paper.
Not only do you facilitate interaction with your farm audience,
you simultaneously provide a service to buyers who are new to your
area. Provide a list of five “nominees”
for categories such as Best:
- Locally Owned Business
- Restaurant
- Pizza Parlor
- Ice Cream Parlor
- Bakery
- Coffee Shop
- Barber Shop
- Beauty Salon
- Nail Salon
- Dry Cleaners
- Grocery Store
- Pharmacy
- Dentist
- Lawn Care Service
- Book Store
- Pet Groom Salon
|
