Featured Publication 
“Your Woodlands Connection”—Official Newspaper of Bruce & Diane Kink and The KinkTeam (Keller Williams Realty). Find out what makes this publication so effective!

The best custom newspapers execute the perfect balance of generalized local content that appeals to a larger community audience, along with real estate content that positions the Realtor as an informed professional leader. “Your Woodlands Connection” is an exemplary publication that executes this winning formula.

The masthead enhances the community feel of its paper by complementing the title with a photograph of a recognizable local site. Consider incorporating a local landmark or popular site into the masthead to connect to community members with greater effectiveness.

Teasers are strategically placed above and below the newspaper’s fold line. The masthead includes teasers that provide an overview of content located in the inside pages (Woodlands Homes, Travel, Interior Design, Sports Trivia, Health) to appeal to the widest possible local audience. The teasers located below the fold line direct readers to specific articles and serve as an invitation to look inside.

Real estate content is mixed evenly with generalized local content on the front cover to showcase industry-related content while maintaining the appeal of a community newspaper.

The back cover takes the popular approach of showcasing current homes on the market, but goes the extra step of making an effective call to action. The copy at the top of the page encourages potential sellers to consider selling with The Kink Team to provide similar newspaper exposure when the time to sell one’s home arrives (“If you see your home here, so do thousands of potential buyers…”).

In addition to the “Featured Home of the Month” on the front cover, the publication utilizes the inside center spread to showcase its most valuable properties in “Homes of Distinction.” The professional layout provides interior and exterior shots of homes, complemented with detailed descriptions and home specifications. This approach is a highly effective way to spotlight the homes you most want to sell.

The publication also includes a monthly marketing report, team member introductions and Web site and Referral Program promotions on the inside pages.

view the paper (pdf)